UC Berkeley linguistics professor, George Lakoff teaches how selective use of words or "frames" can empower propaganda. In an interview with Lakoff [1], Lorna Tychostup summarizes Lakoff's thesis "The definition behind any particular frame may or may not represent the actual truth, but after hearing or reading that frame enough times, the set of beliefs the frame evokes becomes the truth. The real truth dissipates as it is replaced by a false truth—or in some cases, more simply put, a lie."