A key element of the official 9/11 story is the phone call Todd Beamer made from United Airlines Flight 93 shortly before it supposedly crashed in rural Pennsylvania. It was at the end of this call that Beamer was heard declaring: "Let's roll," before joining a passenger revolt against the terrorists. Without this now-famous call to battle, 9/11 would arguably have been less effective in motivating the public to get behind the war on terror. By May 2002, the Washington Post reported, Beamer's phrase "Let's roll" had been "Embraced and promoted by President Bush as a patriotic battle cry," and was "now emblazoned on Air Force fighter planes, city firetrucks, school athletic jerseys, and countless T-shirts, baseball caps and souvenir buttons.