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Strategic Communication Laboratories

Strategic Communication Laboratories has pioneered a new methodology to enable governments and countries to manage their relationships with their key audience groups through more powerful communication.

The methodology is based on 16 years of academic research and development conducted at 42 universities around the globe. It uses scientific techniques from a variety of social sciences to make ‘communications with groups’ far more effective (and measurable).

SCL offers various solutions based on this methodology to help countries in specific governmental areas such as defence, foreign affairs, internal security, health, finance and tourism.

In a world where the perception is the reality, all countries need to have the capability to manage their own perceptual alignment – otherwise someone else will.

"Public sentiment is everything. With public sentiment nothing can fail. Without it nothing can succeed. He who molds public opinion is greater than he who enacts laws." President Abraham
Lincoln

An Opcentre is a command facility for strategic communications.

In this always-ready environment researchers can identify target audiences using highly advanced statistical models, strategists can orchestrate campaigns using the most effective scientific methods and media producers have access to innovative production techniques.

These units of expertise combine to create one of the most dynamic and influential ‘weapons' in the world.

An Opcentre puts influence, control and power back into the hands of the government and military, giving them greater power to influence the enemy in time of conflict and enhanced access to their citizens during a crisis. For instance, an Opcentre can be designed to override all national radio and TV broadcasts, allowing the government and military to communicate with the public as the need arises.

The Opcentre is a formidable tool for Homeland Security, Conflict Reduction, International Public Diplomacy and un-mediated Government communications.

What can the OpCentre do?

* Launch a powerful psyop campaign against an engaged enemy
* Engender support within the national community for proposed military action
* Re-engineer foreign perceptions to potentially avert conflict altogether
* Develop national resilience and behavioural compliance for homeland security issues
* Produce powerful public diplomacy campaigns for political, economic, military issues
* Maintain an ‘always ready' public communication command centre for critical incidents
* Develop more effective public information campaigns for social and health issues

Strategic Communication Laboratories (SCL) is the world’s first provider of strategic communication solutions that can change minds, reduce casualties and manage major incidents.

Our History

Formed in 1993, SCL is a successful project company with 12 years experience of managing and executing military and humanitarian strategic communication campaigns for governments worldwide.

Its customers include NGOs, police departments, military forces, municipal authorities, and the UN.

During this time the company has invested nearly $20 million into research at the Behavioural Dynamics Institute (BDi), the world’s leading authority on persuasion, communication psychology and public diplomacy. The powerful new methodologies developed from this research are proprietary to the company and have allowed SCL to help its clients achieve outstanding results through the use of strategic communications.

SCL was formed as an agency that did not rely on creativity (such as advertising) for results, but on proven scientific method. The demand for the agency grew out of the failure and frustration many clients experienced when trying to apply traditional marketing techniques to non-commercial issues, such as resolution of wars and civil strife, strike aversion, international crises and riot control.

SCL’s management board comprises: Chairman Rt Hon Sir Geoffrey Pattie PC, Chief Executive Nigel Oakes, Directors - Alex Oakes and Alexander Nix, and advisory board members Rear Admiral John Tolhurst CB, Peter Varnish OBE, Dr Andrew Stewart, Lord Birdwood and Lord Ivar Mountbatten.

Funding for SCL has been provided by a number of private high net worth individuals all based in the UK.

An OpCentre can be made up of many different custom modules. Any of the following may be incorporated into an OpCentre:

What modules are in an OpCentre?

* Media capture & analysis
* Concept Development
* Secure Communications
* Target audience archive filtering
* Cultural Alignment Unit
* Recruitment & Training
* Target audience issue analysis
* Command Interface
* Scenario Planning Team
* Archive and recall systems
* Radio Production
* Redundancy Unit
* Evaluation & MOE Unit
* Radio Transmission
* Media Management Unit
* Strategic Campaign Planning
* TV Production
* Word-of Mouth Unit
* Risk Analysis Unit
* TV Transmission
* Communication Planning Unit
* Print Production
* Message Development
* Distribution & Logistics
* Channel Management
* Forward Command/Tactical
* Environment Development
* Administration/Management